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28 May 2022, 02:24 GMT+10
As a Google Ads agency in New York, we often get asked about remarketing campaigns. What is a remarketing campaign? Why should I use one? And how can I set one up?
Remarketing is showing your ads to your past visitors on websites that they visit. It's a great way to get people to come back to your site, and it's also a quick way to build up brand awareness. It also works incredibly well for eCommerce businesses because it allows you to show ads for products that people have recently looked at or added to their shopping carts (if you're using Google Analytics), allowing you to bring them back into the sales funnel quickly.
If you have decided to take the plunge and start an AdWords ad campaign, you need to make sure that it is done correctly. This means finding a great agency with the right expertise and knowledge of your industry. As an entrepreneur, this can be tricky because there are so many agencies out there who overcharge for their services or are not as experienced as they claim to be. So how do you find a good google ads services agency?
Checklist: Does the company have a great reputation? Are they trustworthy? Do they have experience working with different companies in different industries? Is their pricing reasonable and competitive in comparison with other agencies' offers? How well do they understand your business goals and objectives? Can the agency answer any questions you may have about their services or advertising strategy?
Remarketing is a great way to get more conversions from existing traffic. But it can also be used for other purposes, like building brand awareness or helping you find your ideal audience.
For example, let's say you're an online clothing retailer and you have a remarketing campaign with ads that show up when someone visits your website but doesn't purchase any products. As part of the remarketing campaign, these people will see ads on other websites they visit around the web-and this is where things get interesting: You can use these ads as a way to build brand awareness by showing off different looks from your clothing line in an effortless-looking way that's more authentic than just using banner ads!
Anyone can do it. It's not that hard to set up either.
You can create lists of visitors that have visited your website, or you can create lists of visitors who have visited specific pages on your website. You also have the option of creating a list of visitors who have visited your site multiple times and added products to their shopping cart but haven't checked out yet (and are therefore likely far more likely to convert than those who only visit once).
You can do so by creating lists for visitors who have visited specific pages of your website or the whole site itself. You can also create a list based on different actions that users take on your site, such as clicking on a specific link or filling out a form. If you want to get more general and only target users who visit any page on your website, then this is possible too!
The next step is to create lists of people who have visited your website. These lists are then used by Google Ads to show an audience relevant ads. You can do this from within the Google Ads interface, or by using a third-party tool like HubSpot that integrates with the Google Ads API (application programming interface).
In order to use these lists, you'll need a little extra code on your site: The JavaScript snippet below will track when someone visits specific pages on your website. The script uses cookies - small files stored in your browser - to record when a visitor has been redirected from another page on your site, as well as where they came from and what they did while there. This means you can use it with any marketing automation platform that supports cookies and tracking URLs or domains.
A great way to utilize this feature is by having an agency help you do it professionally.
Agency professionals have the experience and knowledge necessary to create high-converting remarketing lists that drive conversions while keeping cost-per-acquisition (CPA) low. In addition, agencies are able to optimize campaigns in order to get the most out of your budget.
Remarketing is a great way to get more conversions from existing traffic, but you need a professional agency to do it right.
It takes a lot of time to set up and optimize, so it's best done by someone who knows what they're doing-like us.
If you're interested in setting up a remarketing campaign for your business, our digital marketing agency in New York can help. We'll work with you to create an effective campaign that meets your specific goals and objectives. Contact us today to get started!
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