According to IMARC Group's latest report, titled 'Global Print Advertising Market Report & Forecast 2021-2026', the global print advertising market reached a value of US$ 67.3 Billion in 2020. Looking forward, IMARC Group expects the global market to continue its moderate growth during 2021-2026.

Print advertising is one of the oldest and widespread means of media that usually consists of newspapers and consumer magazines. It offers numerous benefits such as enhanced versatility, better creativity, improved consumer engagement, and can be accessed easily by everyone irrespective of age and class.

The growing subscription of newspapers and magazines, particularly among the elderly generation who are habitual of reading, is currently driving the market for print advertising. Moreover, several advertising houses are adopting print media as printed ads are less intrusive and at the same time offer wide exposure as the reader can see the advertisement depending upon his leisure without any time limit or interruptions. In line with this, print advertising increases the attention of consumers towards numerous events, products, or brand and is much cheaper than other forms of advertising. Additionally, various advertisers are focused on developing new marketing strategies, including the utilization of local, regional, or national newspapers, magazine titles, etc., to expand their consumer base.

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Competitive Landscape With Key Players:

The competitive landscape of the print advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Key Market Segmentation:

The report has segmented the global print advertising market on the basis of type, end use industry and region.

Breakup by Type:

• Newspaper Advertising
• Magazine Advertising

Breakup by End Use Industry:

• Retail
• Electronics and Telecommunications
• Insurance and Finance
• Others

Breakup by Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/print-advertising-market

Key highlights of the report:

• Market Performance (2015-2020)
• Market Outlook (2021-2026)
• Market Drivers and Success Factors
• Market Trends
• The Impact of COVID-19 on the Global Market
• Value Chain Analysis
• Structure of the Global Market
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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