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26 Jul 2021, 16:54 GMT+10
With the ever-growing shift to digital commerce, many small businesses no longer just face the local competition. Instead, they are confronted with state wide, national, and even global competitors that offer products and services to customers by positioning themselves strategically online. These competitors are skilled in taking advantage of social media, Google, and other platforms such as Amazon to crowd out or even drive businesses to close regardless of the fact that they are not even present in the same state.
Businesses can fight back and even exceed their competitors through great social media strategy, influencer marketing, and organic search ranking.
Below, we highlight top four ways in which businesses can use social media to beat their competition:
Businesses can beat their competition by strategically utilizing optimal influencer partnerships, being creative with their posts and videos, utilizing great PR coverage to boost trust, and optimizing social media traffic to increase ranking.
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