Digital marketing today does not only help to sell goods or services on-line and gathers precise and objective information on a target audience, but also examines the results of a brand or product

promotion. Bombarding an audience with impersonal advertising campaigns has not gone for good, but its effectiveness has decreased significantly.

Digital marketing is characterised by the application of numerous digital methods and means of communication with consumers through the most popular and convenient on-line channels - beginning from the site to internet advertising, distribution via email, social network, and many more.

Why it works well:

• Quick response,
• Real-time tracking and analysis of the effectiveness of an advertisement,
• Access to the new segments of potential clients.

The ultimate aim of any marketing activity is a stable and profitable development of a company. But the choice of tools can lead you to this aim in different ways. Some sell directly, others create a positive image of a company, help to find clients, evaluate the effectiveness of sales.

If you are searching for a company that works in digital marketing, then NEON Team https://neon-team.com/ is going to be a good choice. SEO, design and site and app development, sellling texts - all these are the integral parts of your on-line development.

What tools does digital marketing include?

1. Search engine optimization;
2. Content marketing;
3. Social media marketing;
4. email-marketing (direct distribution);
5. Context advertisement;
6. Analysis and analytics;
7. And so on.

Using various tools, the company gets an inflow of users to its on-line platforms. The final aim of attracting this traffic is, of course, sales.

Why is digital marketing so good?

This type of marketing engages people who use computers, tablets and mobile phones on a daily basis, people who are looking for your products and services and ordering them on-line. By using efficient advertising channels you significantly broaden your audience.

At the same time, digital marketing allows to accumulate clear-cut, well - structured statistic data not only on users, but also on the results of your advertising campaigns. Based on this data, you make conclusions regarding the effectiveness of certain advertising channels and decide what works well for you and what needs to be given up, in order to increase the return of the investments into advertising.

Digital marketing accelerates growth:

Decisions based on suppositions, knowledge in marketing and psychology, which used to work before, are substituted by actions based on data. This requires professionals working in the sphere to have new competences and skills.

Nowadays, digital marketing needs to be one of the directions of the general marketing strategy of any business. Nothing demonstrates such personalisation as digital tools. The sooner you realise the potential of digital marketing, the sooner you start applying it in your company.